2020 has been a grueling year for many. The ‘Pandemic’ has overwhelmed every industrial sector around the globe with SEO industry also not being spared.
An SEO professional had to also alter his plan with algorithm changes and new guidelines that prompt us to change the campaign direction.
In 2021, we will have to adapt to changes made in SEO strategies for different types of business while retaining some irreplaceable SEO strategies like On-Page SEO that will stay on for a very long period.
In 2021, we will have to adapt to changes made in SEO strategies for different types of business while retaining some strategies that will stay on for a long period.
There are a few basic SEO fundamentals like taking care of the website speed, mobile-friendly website, optimizing relevant keywords, getting high-quality backlinks, and content creation.
But, it doesn’t stop there. Several SEO factors will play a role in getting your website ranking in the top position for a long time.
What Are The Key SEO Strategies To Focus On For 2021?
In 2021, most of your SEO strategies should revolve around content management for both internal and external sources for your website traffic.
Nevertheless, it will all boil down to how you would manage to combine various SEO best practices to achieve the result of ‘User Conversion‘ for both your personal and client’s website.
Here are some of the top SEO strategies that will play a role in your website’s performance organically in 2021:
#1. Branding SEO:
Whether you are a startup or a small business, establishing your brand will play a major role in getting relevant website traffic regularly.
I feel that if you don’t have a strong branding strategy, then no matter how hard you try getting ranked in the top position for competitive keywords, you will still not see a significant increase in website traffic.
You would be wondering why branding is important?
In today’s SEO world, people don’t have the time to remember the exact search terms to type in Google to get what they want. Instead, they visit the website of a well-known brand and make a purchase or register for a service.
This strategy should be the focus, especially for any startups or small business websites. For example, you have started a new multi-cuisine restaurant business that is only two months old in Bangalore, India and you have optimized well with the highly competitive local SEO keywords like ‘best north Indian restaurants in Bangalore‘.
And yet, you might see your restaurant website not making it big in the search results. It is because you might not have initiated any type of branding campaigns. That is why you must create ‘Branding Guidelines’ at the infant stage of your business itself. So that, the next time when a potential customer computes the keyword, he will consider the option of visiting your website even if you are new to the market.
Branding campaigns are implemented either through ads, social media, or even organically.
#2. Press Release Submissions
Press Release Submissions have been the top priority of SEO activities for the past decade. This SEO strategy will play a key role in 2021 in building more awareness as well as an opportunity to get more backlinks. Press Release Contents may vary depending on the category of your business.
Press Release articles are created either for the launch of your business, or an announcement of a new product and service or talking about the partnership with another company of the same industry.
Google still considers press release articles as a useful indicator of a brand’s visibility in the organic search result. Though most of the PR sites these days give a no-follow link it still gives sufficient traffic to your website.
#3. Acquire Quality Backlinks
High-quality backlinks do help improve your website SEO. We should select the third-party site that belongs to our niche and write a quality blog post that has a chance of getting published on that site.
In SEO backlink strategy, you will have to focus on getting your guest blog published on a site with a domain authority of 30 and above. And also, we should consider their last six months’ organic traffic.
#4. Website loading time should be quick
Website loading time for both desktop and mobile versions should be between 2 to 4 seconds. The slower the website loads, there are more chances of visitors navigating out of the website. There are website loading time tools that you should use to check out the website loading time, and the measures you should take to improve the website speed are like GT Metrix, Google Page Speed Insights.
#5. Influencer Marketing
Influencers with millions of followers on the various social media websites could become your customers and refer your brand name along with the link to your website.
Influencer marketing in SEO is a long-term effort that involves you frequently liking the posts or blog commenting of the particular influencer’s articles or posts. Engaging with the influencer and establishing a relationship with him takes time. At present, 89% of the tangible results come from influencer marketing.
You should identify the right influencer that targets those audiences that match your target audience. Influencer Marketing includes getting backlinks, influencers mentioning the brand name, giving a positive reference, and social media platforms.
Conclusions
These days, the number of SEO activities has narrowed down to a very few long-term process that takes a tremendous amount of patience to implement them. By doing this, you get the result of your website seeing an increase in website traffic and also get qualified leads that translate into sales.
In 2021, you will not see any of the old off-page SEO activities like classified posting, directory submission, and article submission being implemented. Instead, we come across many SEO professionals implementing the SEO strategies mentioned above.